#5: Influencer marketing trend analyst shares 2024 beauty trend forecasts
In this article, we looked at the analysis presented at CEW’s State of the Beauty Industry event and highlighted key insights into social media influencer trends and their anticipated impact on the cosmetic and personal care product landscapes. We spoke to Alexander Rawitz, Director of Content Marketing at CreatorIQ, who provided valuable perspectives on how these trends are expected to shape consumer preferences and brand strategies in the beauty sector.
From innovative ingredient research to product formulation processes, this article underscored the importance for cosmetic and personal care product manufacturers to adapt to ever-evolving influencer-driven dynamics to stay ahead in the competitive market.
#4: Univar Solutions’ exec’s predictions for ‘biggest ingredients trends of 2024’
Offering a forward-thinking perspective, executive Thomas Flatley, Global Brand Manager, Beauty and Personal Care at Univar Solutions, highlighted several key trends expected to gain prominence in the cosmetics and personal care products industries in the coming year. These included the growing demand for sustainable and ethically sourced ingredients, driven by consumer preferences for eco-conscious products.
Additionally, this article underscored the importance of innovation in ingredient technology to meet evolving consumer needs, such as the rising interest in personalized skin care solutions. Furthermore, Flatley emphasized the significance of transparency and traceability in ingredient sourcing, reflecting the industry’s commitment to meeting regulatory standards and consumer expectations for safety and authenticity.
#3: NAD makes determinations regarding Dr. Squatch claims challenged by Unilever
This CosmeticsDesign article detailed recent determinations made by the National Advertising Division (NAD) regarding claims challenged by Unilever against Dr. Squatch, a male grooming brand. NAD examined several advertising assertions made by Dr. Squatch, including claims related to the superiority of its products over traditional soap.
After thorough review, NAD concluded that Dr. Squatch provided insufficient evidence to support certain claims, such as those suggesting traditional soaps strip away essential oils from the skin. Consequently, Dr. Squatch agreed to modify or discontinue these challenged claims, in alignment with NAD’s recommendations. This case underscored the importance of substantiating advertising claims within the cosmetics and personal care product industries and highlighted the role of regulatory bodies like NAD in ensuring fair and accurate marketing practices.
#2: Colgate-Palmolive innovations in anti-aging: microgravity experiments, 360° sunscreen spray bottles, and more
In this Q&A, we interviewed Lia Arvanitidou, Senior Vice President, Global R&D – Skin Health, Personal & Home Care at Colgate-Palmolive, for her insights into the company’s recent innovations in the realm of anti-aging skin care and sunscreen application. The article highlighted Colgate-Palmolive’s groundbreaking advancements, which included microgravity experiments conducted aboard the International Space Station to explore the effects of aging on skin cells, and offered promising insights for future anti-aging product development.
Additionally, the company has introduced innovative sunscreen spray bottles designed with 360-degree functionality with the aim of enhancing user experience and ensuring comprehensive sun protection. Arvanitidou underscored Colgate-Palmolive’s commitment to leveraging cutting-edge technologies and scientific research to drive advancements in skin care and sun care solutions to further solidify its position as a leader in the cosmetics and personal care product industries.
#1: Nutrafol expands physician-exclusive MD Booster hair growth supplement line
In this Q&A, we interviewed Sam Archer, VP of Product Development and Marketing at Nutrafol, for his insights into Nutrafol’s expansion of its physician-exclusive MD Booster hair growth supplement product collection. Nutrafol, a leading brand in the hair wellness industry, introduced new additions to its MD Boooster line that cater specifically to the professional market
These physician-exclusive supplements are formulated with potent ingredients backed by scientific research and aim to address various hair health concerns by promoting robust growth. By extending its MD Booster line, Nutrafol further solidified its commitment to providing innovative growth solutions tailored to the needs of health care professional and their patients and better positioned itself as a trusted partner in the field of hair wellness.
