Milani Cosmetics partners with top female athletes for "Face Set. Mind Set." campaign

Milani Cosmetics partners with top female athletes for Face Set. Mind Set. campaign

Milani Cosmetics has announced its first-ever collaboration with four of America’s top female athletes for its new “Face Set. Mind Set.” campaign. This initiative features Team USA artistic gymnast Jordan Chiles, WNBA star Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers in a campaign highlighting the brand’s Make It Last Setting Spray, aiming to emphasize the confidence and mental preparation that comes with “setting your makeup – and your mindset.”

Behind the campaign

“This campaign marks Milani’s first-ever partnership with athletes, and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka, and Mattie for this launch,” said Mary van Praag, CEO of Milani Cosmetics, in a company press release. “Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular workday and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine, or a photo-finish moment,” she explained.

The partnership focuses on a pivotal time in women’s athletics. Jeremy Lowenstein, CMO of Milani Cosmetics, noted in the same release, “This is a golden age for women’s sports across the globe, and we couldn’t be more excited to partner with this diverse group of top American athletes at this moment.

He further explained that “the ‘Face Set. Mind Set.’ campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow,” adding that “each of these inspiring champions embodies determination, endurance, and confidence, and we’re proud to partner with and count them as part of our passionate Milani community.”

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