Kylie Cosmetics expands brand footprint into Ulta Beauty at Target



Kylie Cosmetics expands brand footprint into Ulta Beauty at Target

Kylie Cosmetics has announced that the brand has launched a curated collection of its best-selling lip products into Ulta Beauty at Target retail locations, as well on Target’s online store. The expansion follows Kylie Cosmetics’ debut into Ulta Beauty retail locations in November 2018. As reported in the company’s press release “the expansion of Kylie Cosmetics into Ulta Beauty at Target is a key milestone for the brand’s important and strategic partnerships with both retailers.”

Ulta Beauty at Target x Kylie

About the partnership, Monica Arnaudo, Chief Merchandising Officer, at Ulta Beauty shared that “as Kylie Cosmetics’ first-ever retail partner we’re so thrilled to support the brand’s continued growth and expansion… this next phase for Kylie Cosmetics underscores its strong resonance with beauty enthusiasts everywhere and exemplifies the unique possibilities that can come to life through our partnership with Target.

Brand founder Kylie Jenner echoed Arnaudo’s sentiment, and in her statement shared her enthusiasm for the brand launch as she “created Kylie Cosmetics to give access to the makeup products that I love and use, and I can’t wait to give more people the opportunity to shop and experience our products in-store across the country.”

Rick Gomez, Target’s executive vice president and chief food, essentials and beauty officer, emphasized Kylie Cosmetics’ “prestige experience” as “what makes our partnership with Ulta Beauty so special,” adding that the company looks forward “to continue building on the power that comes from bringing our brands together to change the way people shop beauty.”



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