February Launch Pad: Affordable high-performance beauty



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BYOMA Phyto-Mucin Glow Serum: A new era of skin barrier repair

BYOMA has introduced its first-ever true skin barrier repair serum, the Phyto-Mucin Glow Serum, designed to strengthen and hydrate the skin. This innovative formula replaces traditional snail mucin with a plant-based Phytomucin derived from Japanese roots and plants, offering a polysaccharide-rich alternative to plump and fortify the skin barrier.

The serum also features BYOMA’s Tri-Ceramide Complex, which blends three essential lipids at an optimized ratio to restore natural moisture levels and support barrier function. Complemented by a plant-based biopeptide, panthenol, and a trio of hyaluronic acid molecular weights, this 5-in-1 serum enhances hydration, reduces redness, and promotes a luminous, glass-skin effect.

BYOMA Phyto-Mucin Glow Serum is available at Target and Ulta and retails for $15.99 or $16.99, respectively, as well as on the company’s website.

Saltyface Daily Moisturizer: Hydration meets versatility

Self-tanning-focused beauty brand Saltyface has expanded into skin care with the launch of its Daily Moisturizer, a lightweight yet deeply hydrating formula designed for all skin types and ages. This vegan and cruelty-free moisturizer features a minimal yet effective ingredient list, including jojoba oil for nourishment, glycerin and aloe leaf juice for long-lasting hydration, and red raspberry seed oil for its calming and vitamin-rich properties.

Bergamot, sandalwood, and cardamom oils lend anti-inflammatory benefits while adding a natural botanical scent. Designed for versatility, it seamlessly fits into any routine, whether as a hydrating base, a complement to active ingredients, or a partner to Saltyface’s bronzing and tanning products.

Saltyface’s Daily Moisturizer is available now on the company’s website and retails for $40.00.

Musely Cell Repair Serum: Regenerative skin care at its best

Tele-derm company Musely has launched The Cell Repair Serum, a prescription-grade formula powered by Nobel Prize-winning iPSC exosome technology. Unlike traditional exosome treatments, this serum harnesses exosomes from “day-zero” stem cells, delivering 10 times the potency at a fraction of the cost, according to the company’s website.

The formula stimulates cellular renewal and repairs damaged skin by using longevity-enhancing Rapamycin, growth factors like EGF and TGFβ1, and essential minerals such as Selenium and Zinc. Designed to target wrinkles, dark spots, uneven texture, and even scars, The Cell Repair Serum is formulated to reset skin at a cellular level for deep, long-lasting rejuvenation.

Musely Cell Repair Serum is available for $42.00/month through the company’s subscription service on their website.

NIVEA MEN Age Defense line: High-performance skin care for men

NIVEA MEN is making strides in men’s skin care with the launch of its Age Defense line, a collection designed to simplify skin care while addressing key signs of aging. Featuring advanced dermatological ingredients such as Thiamidol™ and Hyaluronic Acid, the line combats wrinkles, loss of firmness, dryness, rough texture, and dullness.

The range includes an Advanced Serum, Instant Hydrating Face Serum, Eye Cream, and Daily Face Moisturizer with SPF 30, each formulated for hydration and anti-aging benefits. Backed by clinical research, this collection is formulated to provide men with accessible, high-performance skin care solutions for a refreshed, youthful look.

NIVEA MEN Age Defense Line is available at major retailers including Amazon, Walmart, and Target, as well as on the company’s website.

Murad Retinol & Hydration Drops: Multi-tasking skin care essentials

Murad has expanded its skin care offerings with two new facial oils: Retinol Youth Renewal Oil Drops and Cellular Hydration Repair Oil Drops. The Retinol Youth Renewal Oil Drops feature a clinically proven formula that visibly reduces wrinkles in just two weeks, increases skin firmness by 68% in four weeks, and smooths skin without irritation, according to the company’s website.

The Cellular Hydration Repair Oil Drops are formulated to deliver deep hydration with a fast-absorbing formula that locks in moisture at the cellular level, increasing hydration by 179% in two weeks, the company stated. These products are designed to be multi-tasking, customizable oils that can be used alone or mixed with other skin care products, with the Retinol Drops ideal for nighttime use and the Hydration Drops doubling as a dewy makeup primer.

Murad Retinol Youth Renewal & Cellular Hydration Repair Oil Drops retail for $72.00 and $65.00 on the company’s website.

Salt & Stone Saffron & Cedar collection expansion: Fragrance-infused hydration

Salt & Stone is expanding its popular Saffron & Cedar scent with the addition of two new products: a Body Lotion and a Hand Cream. The new launches build on the brand’s signature scent, described as a fusion of cedarwood, surf wax, salt water, and coastal rain.

The Body Lotion and Hand Cream offer deep hydration while enveloping the skin in this distinctive fragrance, making them a perfect addition to any self-care routine. Designed for daily use, both formulations nourish and soften skin, ensuring lasting moisture and a subtle, lingering scent of the Pacific Coast.

Salt & Stone’s Saffron & Ceder Body Lotion and hand Cream retail for $58.00 and $20.00 respectively on the company’s website.

Suave Brands Co. innovation launch: 34 affordable beauty upgrades

Suave Brands Company is making its biggest product drop in decades with 34 new innovations spanning hair, body, and men’s care. The new Bonding Infusion Collection, featuring a salon-grade bonding complex, repairs damaged hair at a fraction of the cost of high-end competitors.

Men’s Care sees an upgrade with the Stress Relief Collection, incorporating lavender and cedarwood-infused 2-in-1 Shampoo/Conditioner, Body + Face Wash, and Antiperspirant Deodorant.

The launch also includes advanced Dry Shampoos, Hyaluronic Infusion shampoos, and new Barber Essentials styling products, all priced between $1.99 and $5.99, reinforcing Suave’s commitment to delivering high-performance beauty at accessible prices.

Suave products can be purchased at retailers across the US, including Walmart, Dollar General, Target, CVS, Walgreens, Family Dollar, Kroger, and Amazon, as well as their company website.



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