Apply now: The Workshop at Macy’s accelerator program

Apply now The Workshop at Macy s accelerator program

Retail brand Macy’s has announced that applications for its intensive vendor’s accelerator program, The Workshop at Macy’s, are now open though November 30, 2023. The program, which takes place in Spring 2024, is designed to provide independent, diverse, or underrepresented brands with the support needed to successfully increase market performance and expand audience reach.

As detailed in the company’s press release, “The Workshop at Macy’s is the retail industry’s longest running accelerator program, and since its founding in 2011, the program has grown to empower more than 220 graduate brands, provide more than 500 hours of educational training and supply more than $500k in business grants​.”

Program offerings

The program, whose course offerings span one month, offers participants both in-person and virtual opportunities to access industry resources, knowledge, and tools through mentorship by retail experts from organizations like Google, Meta and Babson College. As detailed in the release, “course offerings include in-depth explorations on building brand identity, financial management, assortment planning, perfecting the pitch, accessing growth capital and more​,” and are focused on assisting small companies in scaling their businesses successfully.

This year’s program cohort will not only “gain access to Macy’s holistic supplier ecosystem, critical education and funding resources​,” the release continues, but will also be afforded the opportunity to operate a digital pop-up shop on Macy’s online store to attract new customers and receive a $5,000 business grant to invest in operations upon program completion.

Source link

About The Author

Scroll to Top