Skin care brand CeraVe introduces brand’s first hair care line
CeraVe has launched its first-ever hair care line, introducing anti-dandruff and gentle hydrating products developed with dermatologists. The Anti-Dandruff Shampoo and Conditioner system targets ceramide deficiency to eliminate up to 100% of visible flakes while maintaining the scalp barrier, leaving hair soft and manageable.
The collection also includes non-medicated options for consumers without dandruff, all featuring CeraVe’s signature skin-identical ceramides and hydrating hyaluronic acid. Regarding the launch, CeraVe Global General Manager Melanie Vidal shared in a media statement that “CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care.”
The CeraVe Anti-Dandruff Shampoo and Conditioner breakthrough system and Gentle Hydrating Shampoo and Conditioner are exclusively available at Walmart and retail for $8.97 to $9.97.
BURST Oral Care launches new Teeth Whitening Breath Strips
BURST Oral Care has introduced Teeth Whitening Breath Strips, combining advanced whitening technology with a breath-freshening formula in a quick-dissolving, ultra-thin strip. Formulated with hydrogen peroxide, hydroxyapatite, and zinc acetate, these strips whiten teeth, strengthen enamel, and neutralize odor-causing compounds.
According to BURST Co-Founder Hamish Khayat, the product offers “a simple, effective solution” for users concerned about bad breath or surface stains. As detailed in an independent research study conducted by the company, each Strip “kills 93% of bad-breath germs, and whitens teeth up to four shades.”
BURST’s new Teeth Whitening Breath Strips are available in packs of 12 and cost $6.99 on the company’s website.
Claire’s releases Gen Zalpha fragrance collection
Claire’s has unveiled C by Claire’s, a new fragrance and body care collection tailored for Gen Zalpha, blending luxurious textures with original scents like Cherry Bliss and Cloudberry Fizz. “Building on the success of Claire’s existing body care product collection, the new line gives consumers even more bespoke scents to love and furthers Claire’s impact in the category,” the company’s press release shared.
Highlighting the gourmand trend, the line features products such as foaming moisturizers and bath scrubs and introduces the signature fragrance “Be The Most,” a mix of pistachio, vanilla musk, sandalwood, and Italian citrus. Regarding the new launch, Meghan Hurley, VP of Marketing at Claire’s said in a press statement that “we know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
Priced from $14.99 to $29.99, the collection is available in Claire’s stores and online, accompanied by a CGI-centric holiday campaign and gift sets to enhance the season.
Thrive Causemetics unveils holiday beauty essentials
Thrive Causemetics has introduced two new beauty holiday essentials: the Perfect Eye Palette in Cool and Warm Neutrals, featuring seven talc-free matte and shimmer shades enriched with Semi-Permanent Micropigment Technology for hydration and smooth application; and the Lip Mate High-Shine Reviving Lip Topper in “Glinda,” delivering a sparkly, high-shine finish with Line-Refine Hydrating Complex to nourish and smooth lips.
The Lip Mate High-Shine Reviving Lip is formulated to deeply hydrate and smooth the appearance of fine lines, while the Perfect Eye Palette’s versatile color range is designed to be used to create “a wide range of looks, from day to night and for any occasion,” according to the company’s press release.
The Thrive Causemetics Perfect Eye Palette in Cool and Warm Neutrals retails for $45.00, and the Lip Mate High-Shine Reviving Lip Topper in “Glinda” retails for $26.00 on the company’s website.
Kardashian sisters dominate November beauty launches
Khloé Kardashian and Kourtney Kardashian Barker have made waves in beauty and wellness with exciting new launches this month. Khloé debuted her first-ever signature fragrance, XO Khloé, in partnership with Luxe Brands. This luxe floral scent combines notes of crystallized rose petals, praline, sexy musks, and soft woods, with an elegant bottle design inspired by her journey as an entrepreneur and mother.
Meanwhile, Kourtney introduces Lemme Grow, a biotin-free hair growth supplement clinically shown to promote thicker, fuller hair and reduce shedding in just 12 weeks, blending a keratin complex with vitamins, minerals, and amino acids for sensitive skin and scalp health. Regarding the launch, Lemme founder, Kourtney Kardashian Barker shared in a press release that “I’ve been passionate about creating a natural, science-backed hair growth supplement since we launched Lemme. It took us over two years to perfect Lemme Grow, and I’m excited for consumers to see the transformative results.”
XO Khloé has launched exclusively at luxury retailer Harrods in the UK, and will debut exclusively in North America at Ulta Beauty on December 1 for $78.00.
Lemme Grow capsules retail for $60.00 and are available now on the company’s website.
Musely introduces Acne and Lash Growth treatments
This month, skin care brand Musely has introduced two innovative treatments designed to address key beauty needs: the Acne Cream and Lash Serum, both developed by board-certified dermatologists for maximum efficacy. The Acne Cream combines tretinoin, clindamycin, azelaic acid, and niacinamide to combat acne-causing bacteria, reduce inflammation, and prevent breakouts for teens and adults.
The Lash Serum features latanoprost, a clinically proven ingredient that enhances natural lash growth, delivering fuller, longer lashes without the need for extensions.
Musely’s newly launched Acne Cream retails for $58.00, and the Lash Serum retails for $97.00 on the company website.
JSHealth expands into topical hair health
JSHealth Vitamins, the Australian wellness brand founded by clinical nutritionist Jess Sepel, expanded its portfolio this month with the launch of the Vita-Growth Scalp Serum. The launch marks the brand’s foray into topical hair health solutions, complementing its ingestible offerings like the best-selling Hair + Energy supplement.
The Vita-Growth Scalp Serum features an innovative blend of seven clinically proven actives, including Capixyl peptides, Vitamin C, and Pro-Vitamin B5, to support scalp health, reduce hair fall, and promote hydration. By targeting the scalp microbiota, the serum is designed to foster a healthy environment for hair growth, aligning with the brand’s holistic approach to wellness and hair care.
JSHealth’s Vita-Growth Scalp Serum retails for $39.99 and is available now on the company’s website.
